Brand & Product Launch Strategy
When your new or enhanced brand is ready to launch, Sagefrog will help you orchestrate an internal and external launch that earns buy-in from stakeholders in your company and excites and resonates with your target market.
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Our Process
A successful brand launch requires a thoughtful approach for both internal stakeholders and external audiences. Sagefrog takes a step-wise approach for both, leveraging soft and hard launch approaches. We’ll update existing materials with your new brand and develop comprehensive launch plans including brand messaging strategy, website updates, email announcements, public relations, social media, and events to orchestrate and execute a well-received launch.
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Brand Launch Strategy
The most well-crafted brands can fall short if they aren’t properly launched. Our B2B brand launch strategies are comprehensive to create awareness, encourage consideration, and drive brand adoption and utilization.
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Product Launch Strategy
Product launches happen every day for our clients. From creating hard-hitting messaging, sub-brand identities, and integrated launch plans, we ensure your latest and greatest products or services land with your audiences.
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Internal Launches
Gain buy-in from internal stakeholders and employees with a carefully curated internal brand or product launch. We’ll develop messaging to inform your team about your launch and what they can do to drive adoption.
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External Launches
Get traction right away with a comprehensive external product or brand launch plan. We’ll use all the tools in the marketing toolbox to get your news in front of the right people, including media reps, KOLs, and customers.
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